Between 18,000 and 20,000 people are expected in Ashland for balloonfest, which started Thursday and continues through Saturday.
According to RichlandSource.com, the 3 day event will bring in roughly $ 2million in tourism revenue for the area with hotels being booked.
Ashland Area Chamber of Commerce President, Amy Daubenspeck, hopes that will be good news for area retail stores and restaurants.